![]() ![]() McDonald’s joined other fast food brands, like Taco Bell and KFC, to offer truly original promotional merch. ![]() 2019Īttention fans of super-sized proportions! You can get the coolest swag year-round online at “Golden Arches Unlimited.” This online store has awesome merch like beanie hats, pins, t-shirts, and ultra cool burger-shaped umbrellas. To celebrate the Happy Meal’s 40th anniversary, McDonald’s brought back some retro fan favorite toys like Furbies, Nugget Buddies, Power Rangers, My Little Ponies, and classic Disney toys. The movie and these toys have since gone on to become cult classics and favorites among the millennial crowd. This led to some cool Happy Meal toys that fit together like a puzzle. The Michael Jordan/Bugs Bunny film Space Jam was a huge hit at the box office, pulling in $230.4 million. There were 4 cassettes and 4 toys of the Ronald McDonaldland characters dressed up in Halloween costumes. Take for instance the spooky sounds cassette tapes that came with Happy Meals in 1995. They could try new marketing ideas and get creative with their campaigns. Halloween was a fun, exciting time for McDonald’s. The following year, the superhero streak was still going strong with a whole series of Marvel toys. In June, it was all about these limited edition glasses for the release of Batman Forever. ![]() McDonald’s started 1995 on a superheroic note with Spider-Man toys in January. In this gender-neutral world, that language is no longer used. Happy Meals came with either a Hot Wheels car or Barbie, depending on if you requested a “boy” or “girl” toy. McDonald’s and Mattel formed one of the best brand partnerships of all time. Customers were given a box of cookies, an ice cream cone, or a refund in exchange. McDonald’s ran into legal trouble when 10 million Playmobil Happy Meal toys were recalled since they were a choking hazard to kids under 3-years-old. It was the first time the fast food chain helped promote a TV show, video game, or movie, and they haven’t gone back since. In December, McDonald’s partnered with Star Trek: The Motion Picture to offer themed Happy Meals and toys from the movie. The toys were “McDoodler” stencils, “McWrist” wallets, small bracelets, puzzles, erasers, or spinning tops. The Happy Meal was born! The box had a circus theme and came with fries, cookies, a soft drink, and a toy. This kitchenware continued to be sold at select restaurants throughout the 90s. McDonald’s released kitchenware referred to as the “McDonald’s Action Series.” You could pay just 49 cents for a reusable souvenir glass, or spend about $1 for fun plates with the characters printed on the front. This vintage Ronald McDonald doll was very popular with customers. These toys were modeled after their famous brand mascots. The 1970s 1970Įven before the Happy Meal, McDonald’s still sold little toys at select locations. 33 million of these straws came with drinks the first year alone, which was huge for getting people familiar with the McDonald’s brand. McDonald’s was doing reusable straws before they were cool! Take a look at the Sippy Dipper Straws, which were shaped like the iconic arches. Later on, he got a much-needed makeover and the Hamburglar, Grimace, Mayor McCheese, and Birdie joined the “Snack Pack.” 1969 At first Ronald McDonald looked like a creepy horror movie villain and wore a cup on his nose. 1963Įveryone’s favorite clown became the face of McDonald’s. This led to franchises, and eventually, the partnerships that would be essential for the future of Happy Meal toys. Burgers cost only 15 cents! 1954Īn ambitious salesman named Ray Kroc encouraged the McDonald brothers to start opening more restaurants. It was called “McDonald’s Famous Barbecue,” before the name was shortened to “McDonald’s” 8 years later. The very first McDonald’s opened in San Bernardino, California. ![]() Here’s a timeline of how the fast food company got started and a list of the most popular Happy Meal toys ever used. McDonald’s was one of the biggest brands in the world by the 1960s. McDonald’s & Happy Meal Toys: 1940 to Today ![]()
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